Summer prep explainer video.

Situation: An energy assessment can provide insights into how your home or building uses energy and how you can save energy and money.

Task: Establish concept and develop storyboard for YouTube explainer video to help customers understand ways they can make their homes more energy efficient for the summer. 

Action: Create concept, write storyboard copy and final video copy with voice over and design direction.

Result: 30% increase in overall customer engagement and loyalty. Winner of 2023 Gold Marcom Award.