Panther pride rebrand.

Situation: Brand launch.

Task: Establish the vision for content and drive cohesive product narratives across multiple platforms and touch points.

Actions:

Led content marketing strategy, editorial calendar management, and publishing of content across all digital properties.

Managed outside vendors, overseeing content development, and ensured the timely delivery of a high-quality publication that informs and engages.

Responsible for writing and managing content supporting company initiatives, internal/external communications, and all marketing deliverables.

Result: Developed engaging and concept-driven copy for launch of rebrand and the digital marketing campaign aimed at prospects and customers to increase overall sales and engagement on various channels.