Clinical Guidelines in practice.

Situation: Getting guidelines consistently used in patient care can often take years.

Task: Develop three-year creative awareness campaign to reach consumer population and primary care providers with educational content and resources, such as the AHA Guidelines-on-the-go Mobile App. The program aims to increase and optimize guideline adoption throughout the treatment cycle.

Actions: Create engaging content that tells the story of our organization, participants, and programs.

Develop a comprehensive marketing calendar that includes onsite/offsite events, student-facing programming, editorial contributions, community partner events, and alumni engagement activities.

Write, edit, and design print and digital materials such as one-pagers, reports, newsletters, and event invitations.

Produce digital content including blog posts, email campaigns, and video scripts.

Design visually appealing and impactful print and digital collateral.

Result: Developed engaging and concept-driven copy for digital marketing campaign aimed at patients and healthcare professionals to increase overall awareness and engagement on various channels.